Project 1:

•    Leading a team of 30 junior copywriters, content writers and editors on the AdaniOne project.
•    Mentoring the team with regards to planning, strategizing and creating a format when writing blogs.
•    Ensuring the team and individual targets are achieved on a daily and monthly basis.
•    Guiding the team with their topics and helping them find the right sources/references while working on their blogs across food, EV, travel, Green Talks by Adani, Lifestyle and Events.
•    Client coordination
•    Planning and Strategizing the monthly content calendar and targets per person and overall with the Group Head, Business Manager and the client.
•    Ensuring the tonality is consistent across blogs by different writers, adherence to protocol.
•    1-1 discussions and mentoring with each team member in terms of their work and scope for improvement.

Project 2:
•    Adani Airport Proposal Project.
•    Brainstorming and planning ideas for the different kinds of creative proposals(marriage, love, etc) and celebrations within all 7 Adani airports.
•    Coming up with ideas the ensure the usage of resources within the airport premises, security protocols, but also making it creative and quirky.

Project 3:
•    SEO keyword research and website audit on Luxury Ride: Buying and selling pre-owned Luxury Cars.
•    Creating content buckets, targets, content strategy and keyword implementation strategy for blogs on their website to drive visibility against their competitors.
•    Allocating work, guiding and mentoring the team with the writing style, tonality, voice and reference sources.