Projects
Rapido
Rapido gave me full exposure to the most quirky form of copywriting-Push Notifications, Emailers, InApps, SMS, Native Displays, all types of BTL, ATL campaigns, vernacular content and coordination with stakeholders. The liberty to explore and experiment copywriting was immense here.
Karnataka Tourism
One of the projects that pushed me to take up a number of challenges which ended becoming a passion of sorts was Karnataka Tourism. The exposure, the knowledge, the exciting content, researching, planning, client handling and leading a whole team who equally enjoyed the very idea of Tourism. It was one of my best experiences as a professional and this has only boosted my professional career to a considerable extent. Here are some of the copies and content I wrote for the official Government website.
Love Doodle
A project that gave me full freedom to be both emotional and creative at the same time. This was a unique gifting website run by a couple who wanted to do something completely different for their loved ones unlike the usual. From handprints on ceramic such as the images below to booking a private yacht under the stars with your loved one, they have it all and I had a great time writing copies for their social media, with no limitations.
That's Y Food, Cafe Totaram, On The Go & Canteen
These are 4 restaurant chain based in Coimbatore and I had the opportunity to handle their entire social media. I could get as creative as possible and I created campaign calendars every month with quirky copies, both inside and outside the social media post. I also guided the design team with the idea that aligned with the copy as in the images below. The client gave us the freedom to hit every creative chord possible and gain attraction. Also, it was all about food! It was more than just being quirky, it came from the stomach (mouthwatering)!! My love for social media marketing, campaign calendars and creative copy/content writing began here!!
Pebels LLP UX/UI & Branding Studio
Handled the social media page wherein, I came up with both the concept and the copy (inside and outside the creative). The idea was to ensure the concept was in-line with the business directly or indirectly, and also the fact that we had to stay updated with news related to the industry so as to create content immediately, if and when they go viral!
The Covai Post
An online news channel based out of Coimbatore Tamil Nadu, where I had interned back in 2015 and joined as a rookie journalist for a short while. What I loved about working here is the topics our boss Ms. Vidyashree Dharmaraj came with. She was the epitome of eye for detail. The result is for you to see below in the article links below. The exposure to the most unqiue, bizarre and interesting topics is what kept me going here!!